Even Psychiatrists Hate the Chemical Imbalance Model

The model originates in pharma commercials, not science. We must push back against it.

This is a guest post by Nigel Jaffe, who studies clinical psychology. He hopes to help save it from itself. 

Prescription drug ads are as predictable as they are pervasive. Their formula, deployed via print ads, TV commercials, and subway billboards, is simple. First, they call out a common emotional problem—irritability, worry, mental fatigue—before rep…

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